This course will consider methods to enter markets across national border. Problems of language, culture and general market context are discussed as well as solutions such as joint ventures and other types of collaboration between organizations across borders.
Several corporations will be examined in a case-based format. We will look at the strategy different corporations have used to develop and support a global footprint.
Students will gain familiarity the major forms of a global marketing organization and how the different political, economic, sociocultural, technologic, legal, and environmental factors can impact different organizations
Several corporations will be examined in a case-based format. We will look at the strategy different corporations have used to develop and support a global footprint.
Students will gain familiarity the major forms of a global marketing organization and how the different political, economic, sociocultural, technologic, legal, and environmental factors can impact different organizations
- Teacher: Anne Marie Robertson