This course will explore the many components that underpin impactful brand strategy, including a company’s visual identity, mission and values, product differentiators, market positioning, and the community around the brand. Students will utilize different tools, including AI, to create brand assets. They will also learn the relevance of behavioral economics when forming a brand strategy. Over the course of the semester, students will develop their own company brand, relevant creatives, messaging, and campaigns for presentations at Bear Den.
- Teacher: Ann Mills