This class will cover inbound marketing strategy; digital marketing trends, channels, platforms, and campaigns; and the use of AI as a new tool in the marketing suite. To give a practical dimension to the learning, students will develop an original product or service idea, create a WordPress website, and develop an inbound marketing strategy for the site. They will also build an integrated, omnichannel digital marketing campaign around their product or service. In addition, students will gain an understanding of the analytics and theories that drive digital marketing campaign strategies, with a particular focus on social media. Finally, the class will cover how AI is changing marketing.
- Teacher: Ann Mills