Drew University Moodle

In this class, students will become experts in social media marketing as they launch and market a new product, business, cause or service on social. Students will learn the components of a successful social marketing plan, and then develop one themselves -- including competitive and audience analysis, suggested priority platforms, influencer marketing plans, paid social strategies and ultimately KPIs by which to measure success. They will present these initial plans for approval to their CMO (Chief Marketing Officer) ie: me. Once greenlit, they will come up with a content calendar, develop social assets, do hashtag research, launch on their approved channels, engage in social listening, watch competitors and other brands for inspiration, learn how to leverage talent, chart growth and pivot their strategy based on these results. Class will include guest lecturers who run social for brands and publishers big and small (ie: CNN, HP, NJ Family, NBC, Bravo, WWE etc) to understand the array of real-world applications of these strategies and skills.