Drew University Moodle

Introduction to Media Industries

Taught in New York City two days a week in the Spring semester, this course offers students an introduction to the critical perspectives, theories, and research methods that are central to the analysis of mass communication policy and programming, and traditional and new media. Students will explore the history and ethical dimensions of the principles and practices integral to media, publishing, and communications, and develop the skills they need to explain how and why media institutions make messages, how individuals receive and use these messages, and what cultural, social, individual, and global impacts those messages have.