Drew University Moodle

Marketing is a dynamic field that exists at the intersection of business and the social sciences. It is a field that engages in the study of consumer behavior as human behavior. This introductory course explores some of the fundamentals of marketing. It also approaches the practice of marketing from an interdisciplinary lens. As we place marketing into its wider business and social context, students will gain familiarity with key industry terminology while exploring new possibilities for marketing responsibly. This class will also broaden your imagination about where those who study marketing can work.