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Spring 2021-BST-120-QR-30003-Bus & Tech: Perfect Together

This class is taught during the Spring Semester only. Core concepts of the course include how business services are provided through technology, from their strategic inception through the phases of design, implementation, and finally operation that are required to implement that service or group of services.

The application of these concepts will be analyzed through the study of technology’s role in business right on Drew's campus, as well as via industry trends (like cloud computing) and technology news (like the study of healthcare.gov's design and implementation challenges or the business and technology considerations for the smartphone app Waze).

Throughout the semester, guest speakers will discuss their business & technology experiences with the class. Some of the guest speakers are Drew alumni, while others are contacts that the instructor will invite to the class when their area of expertise matches the topics currently being discussed in class.

Teacher: Forrest Shue

Category: Spring 2021

Spring 2021-BST-205-C2-31076-Introduction to Marketing

Marketing is a dynamic field that exists at the intersection of business and the social sciences. It is a field that engages in the study of consumer behavior as human behavior. This introductory course explores some of the fundamentals of marketing. It also approaches the practice of marketing from an interdisciplinary lens. As we place marketing into its wider business and social context, students will gain familiarity with key industry terminology while exploring new possibilities for marketing responsibly. This class will also broaden your imagination about where those who study marketing can work.