Course Overview:
This course is a continuation of Entrepreneurship I. After identifying a problem that people have and developing a commercially successful and profitable solution in the form of a business enterprise, the next step is to build a business plan that will enable funding and a path to profitability and/or exit strategies such as sale, merger or IPO. This requires a 3-5 year business plan, financials, and valuation. Students will have the ability to leverage their previously completed pitch deck, refine the pitch deck or create a new pitch deck.
Building a successful business takes multiple skills. This course will cover the foundational financial, organizational, and operational components required to run a successful business. We will also cover the psychological skills required to succeed through adversity and what it takes to success as an entrepreneur.
“You are the master of your destiny. You can influence, direct and control your own environment. You can make your life what you want it to be.” “When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal.” – Napoleon Hill, ‘Think and Grow Rich’
Course Objectives:
The ability to build a comprehensive business plan / prospectus in preparation for capital raise / IPO or other future exit event. Students will understand all of the necessary components required to build a successful business plan that is prime for capital raise, profitability and exit. Student will focus on the ability to complete all required components of a business plan and the importance each component plays. Eg. The best product or solution in the world will not succeed without a go to market plan and profitable financial plan.
Students will learn how to:
- Write a Business Plan
- Capital Raise
- Create financial statements (P&L, Balance Sheet, Cash Flow, Capital Spending Plan)
- Go to Market Plan (Sales and Marketing)
- SWOT Analysis
- Competitive / Market Analysis (TAM)
- Business Registration / Mitigating Liability
- Think like a Public Company
- Psychological / Mental skills required to succeed as a business owner
- Importance of evolution and nimble thinking