- Teacher: Jennifer Kohn
Course Description:
In this course students are taught how to understand, criticize and apply the concepts and tools developed in the mainstream literature on marketing management.
The successful student will learn how to criticize and evaluate existing concepts, how to amend these concepts for specific organizations and how to criticize and improve these ideas using the latest management and ethics literature. The course covers the main topics and is complemented by sessions that put these topics into practice through case studies or have them assessed through literature studies.
Course Objectives:
To become familiar and learn to apply existing marketing models.
To understand how academic literature on marketing as well as ethics questions may further inform current marketing concepts.
To have a basic understanding on how to find, assess and use management articles for marketing purposes.
In this course students are taught how to understand, criticize and apply the concepts and tools developed in the mainstream literature on marketing management.
The successful student will learn how to criticize and evaluate existing concepts, how to amend these concepts for specific organizations and how to criticize and improve these ideas using the latest management and ethics literature. The course covers the main topics and is complemented by sessions that put these topics into practice through case studies or have them assessed through literature studies.
Course Objectives:
To become familiar and learn to apply existing marketing models.
To understand how academic literature on marketing as well as ethics questions may further inform current marketing concepts.
To have a basic understanding on how to find, assess and use management articles for marketing purposes.
- Teacher: Alex de Voogt
Course Description:
In this course students are taught how to understand, criticize and apply the concepts and tools developed in the mainstream literature on marketing management.
The successful student will learn how to criticize and evaluate existing concepts, how to amend these concepts for specific organizations and how to criticize and improve these ideas using the latest management and ethics literature. The course covers the main topics and is complemented by sessions that put these topics into practice through case studies or have them assessed through literature studies.
Course Objectives:
To become familiar and learn to apply existing marketing models.
To understand how academic literature on marketing as well as ethics questions may further inform current marketing concepts.
To have a basic understanding on how to find, assess and use management articles for marketing purposes.
In this course students are taught how to understand, criticize and apply the concepts and tools developed in the mainstream literature on marketing management.
The successful student will learn how to criticize and evaluate existing concepts, how to amend these concepts for specific organizations and how to criticize and improve these ideas using the latest management and ethics literature. The course covers the main topics and is complemented by sessions that put these topics into practice through case studies or have them assessed through literature studies.
Course Objectives:
To become familiar and learn to apply existing marketing models.
To understand how academic literature on marketing as well as ethics questions may further inform current marketing concepts.
To have a basic understanding on how to find, assess and use management articles for marketing purposes.
- Teacher: Alex de Voogt