Title: Marketing & Communications in the digital era
A quick look into the pre-digital communications and marketing era will help create a strong foundation for understanding the present and prepare for the future of marketing & communications. We will study the 6 principles of marketing & communications and learn how we leverage information technology trends and innovation to effectively engage and activated our target audiences.
A quick look into the pre-digital communications and marketing era will help create a strong foundation for understanding the present and prepare for the future of marketing & communications. We will study the 6 principles of marketing & communications and learn how we leverage information technology trends and innovation to effectively engage and activated our target audiences.
- Teacher: Andreas Panayi
Title: New Venture Development
This course is designed to spark creativity and push imagination. We study and also put into practice the steps and processes for identifying and developing new business concepts.
Regardless of one’s desire to be the founder of a new venture or an employee looking to create value within larger organizations, many of the basic concepts and processes of “venture creation” taught in this course will apply. Everything we will do will be based on real life experiences, current events and future trends.
This course is designed to spark creativity and push imagination. We study and also put into practice the steps and processes for identifying and developing new business concepts.
Regardless of one’s desire to be the founder of a new venture or an employee looking to create value within larger organizations, many of the basic concepts and processes of “venture creation” taught in this course will apply. Everything we will do will be based on real life experiences, current events and future trends.
- Teacher: Andreas Panayi
In this course students are taught how to understand, criticize and apply the concepts and tools developed in the mainstream literature on marketing management.
The successful student will learn how to criticize and evaluate existing concepts, how to amend these concepts for specific organizations and how to criticize and improve these ideas using the latest management and ethics literature. The course book covers the main topics and is complemented by sessions that put these topics into practice through case studies or have them assessed through literature studies.
The successful student will learn how to criticize and evaluate existing concepts, how to amend these concepts for specific organizations and how to criticize and improve these ideas using the latest management and ethics literature. The course book covers the main topics and is complemented by sessions that put these topics into practice through case studies or have them assessed through literature studies.
- Teacher: Alex de Voogt
In this course students are taught how to understand, criticize and apply the concepts and tools developed in the mainstream literature on marketing management.
The successful student will learn how to criticize and evaluate existing concepts, how to amend these concepts for specific organizations and how to criticize and improve these ideas using the latest management and ethics literature. The course book covers the main topics and is complemented by sessions that put these topics into practice through case studies or have them assessed through literature studies.
The successful student will learn how to criticize and evaluate existing concepts, how to amend these concepts for specific organizations and how to criticize and improve these ideas using the latest management and ethics literature. The course book covers the main topics and is complemented by sessions that put these topics into practice through case studies or have them assessed through literature studies.
- Teacher: Alex de Voogt